PPG Appoints Dayle Pierce to Its Board of Directors

The fantastic Dayle Pierce has been appointed to the board of directors of the Pet Professional Guild. Dayle was one of the most inspiring and encouraging trainers to have influenced my dog training career ever since I met him in 2004 at his dog training club Canine Wizardry. Dayle has been an active member of PPG since 2016 and has supported the organisation in a wide range of leadership, community, and advocacy roles. These include serving on the Steering Committee, co-leading the British Isles Chapter, contributing to the Shelter and Rescue Division, and co-hosting PPG Chat and Chuckle events, the Positive Bookworm book club, and PPG membership and support meetings.

Dayle has more than 30 years of experience in dog training and behaviour. He founded his training business Canine Wizardry in 2002 and has remained committed to continuous professional development throughout his career. His education includes extensive attendance at conferences, seminars, workshops and training events across the UK, the United States, and Europe. He is widely respected within the UK’s positive-reinforcement and force-free community for his work in behaviour consulting, animal welfare, advocacy, and rescue and shelter support.

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